Category Strategy


Drive top line sales with a robust category strategy

We help our clients drive their top-line sales by developing robust category strategies at both a strategic and tactical level.

We focus on two specific areas to achieve category growth:

  • Category vision
  • Model store

In doing so, we can help retailers understand the impact your product will have at category level.

Category Vision

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We can develop your category vision - a 3-5 year strategic growth plan for a defined category at market level. This will help you to communicate an engaging and consistent explanation of the category opportunity, how it can be exploited, and the impact it will have on both your business and that of your customer.

This can be used for all future proposals and negotiations and helps to build credibility and collaboration with your customers.

Model Store

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We can help you develop a model store - a short-term, tactical plan for immediate implementation in a specific format, channel or retailer. Those in charge of a brand must have a clear and defined view of what outstanding execution looks like, and we help you define this by using shopper insights and market data.

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Category Vision step-changes Retailer Relationships

Find out how we helped a leading healthcare provider revitalise their brand-led approach to selling with great success.

We're here to help.

If you'd like to speak to the team about how our services can help you, please contact us and we'll be happy to discuss this in further detail.