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Commercial Capability

Commercial Capability

Developing capabilities for success.

To ensure your team have the skills and capabilities needed to deliver your growth strategy, we created the Sellex Academy.

A competency-based training academy, we can offer bespoke training covering a number of key areas including communication, channel strategy and revenue growth management.


Sellex Academy benefits include the following:

  • Training is delivered by our expert consultants who have real on-the-job experience to share with your team.
  • The learning extends beyond the classroom as we’ll work with you to ensure your team can put the theory into practice.
  • We will adapt the course content so that it is bespoke to your learning and development needs.
  • We provide a blended learning approach including the use of technology and apps to support and embed learning.

Developing capabilities for success.

Why we created Sellex Academy

The contemporary commercial manager needs to be more than ‘just’ a sales expert to succeed - they also need a wide range of commercial and business management skills. The reality is everyone in your team may have varying levels of experience and expertise in such areas.

Furthermore, when your strategy changes you need to ensure your team possesses the core competencies needed for success.

In our experience, traditional short-term training courses help people understand the theory, but they are then left unsupported while they put this into practice. That is where Sellex Academy differs – as it takes into account the 70/20/10 methodology of learning and helps the trainee at every point of their journey.

Our Learning Modules

Our wide range of modules enables a menu approach whereby clients can select the modules that are most relevant to them.

Modules include the following:

Core Modules – for those early in their sales career, or in functions adjacent to sales:

  • Brilliant Basics
  • Compelling Communication
  • Selling Mindset
  • Coaching Conversations

Selling Modules – for regular sales Account Managers and Controllers:

  • Customer-Centric Proposals
  • E-Commerce
  • Negotiation
  • Customer Impact and Influence
  • Category Selling

Strategic Modules – for more experienced Sales Managers, Controllers and Directors:

  • Channel / Account Strategy
  • Account Planning & JBP’s
  • ….As If You Own It! (Revenue Growth Management)

Our modules are highly interactive and engaging, and we use a mix of theory, models, case studies and ‘real life’ challenges to optimise the transition from the workshop into the everyday.

Most modules are based around a 2-day workshop led by Sellex facilitators, with 10-12 delegates per workshop as standard.


Our Approach to training

Our approach is based on the principle that face to face workshops are a core part of the training delivery, but sustainment of any change is only delivered after the event.

We therefore take a 5-step approach to ensure that delegates not only have an engaging and inspiring experience but they are enabled to carry the changes into their everyday work.

This is achieved through:

  1. Pre-workshop briefing - to set personal objectives for each delegate
  2. Workshop - to step-change skills
  3. Post-event Knowledge Quiz – to validate the knowledge gained
  4. In-role coaching – to embed the skills into the everyday routine
  5. Moment of Truth Support – to apply the skills when they count, enabled by an App

This holistic approach is enabled through an online portal that is made available to all delegates taking part in the Sellex Academy, along with their line managers.


Why Sellex Academy?

Sellex Academy is delivered by people who are not only trainers, but experienced and knowledgeable professionals who understand the challenges and circumstances your team will face.

Furthermore, our focus on training that continues beyond the classroom means your team will be continuously learning and applying the theory.

Read a case study

Upskill your team at Sellex Sales Academy

If you're interested in learning more about our Academy, the team will be happy to discuss this with you in more detail.

Get in touch