We understand how important it is to get the balance right between the volume of product you sell, the price of each item and by how much you spend to achieve that sale.
Our team can help you manage your revenue by developing a number of processes and capabilities that deliver optimal net revenue growth whilst always taking market circumstances into consideration.
We focus on two specific areas of revenue management:
We believe every business should have a standard list price and a structured set of customer discounts that support the category, customer and supplier agenda. The challenge however is usually finding a route from the current situation to that desired end-result. We use a proven process to ensure we can help our clients identify and implement the necessary changes. As a boutique consultancy, we can also work closely with your team to ensure they are prepared to deliver the change required.
Through our consultancy services, we focus on delivering a transition that means our clients are able to reset pricing and terms successfully to deliver positive impact on the P&L.
Our approach has three main stages; analysis, development and implementation:
On average, 20% of gross revenue is spent on consumer promotions in FMCG manufacturers. This is one of the biggest costs on the P&L and we often find that return on this investment is questionable.
We work with clients to optimise the spend effectiveness over time, giving you the confidence that you’re investing in the right promotions and helping you to make more informed decisions.
We deliver a programme of consultancy and analysis that will see us diagnose current performance, develop a strategy and then implement a process to optimise the investment you are spending on trade promotions – helping you improve its effectiveness over time.
We have a number of tools that we can use dependent on the level of your promotional spend and complexity.
For more advanced requirements, we offer Prometric - our comprehensive tool built on a multi-dimensional cube. It is fully interfaced with all your data systems, including SAP, and gives outstanding control of trade promotions.
Our philosophy is based on the principles of the aggregation of incremental gains. So whilst the long-term deliverable for our clients is a sales organisation that has the capability, tools and processes to practice effective revenue management, we identify the smaller, incremental goals that help you towards achieving this.
We believe our success and repeat business is testament to the long-term approach we take with our clients.