Our Team

Our Managing Director Eric has a proven track record within the sales industry. He spent the first 15 years of his career in customer-facing sales and commercial roles.

Having started his journey in sales with Walker Snacks, he then gained experience working within established FMCG organisations including PepsiCo International, Manor Bakeries (now part of Premier Foods), and GlaxoSmithKline Nutritional Healthcare.

As well as developing winning growth strategies, customer partnerships and delivering top-line growth through leading and developing front-line teams, Eric has always had a keen interest in improving the bottom-line financial performance of organisations too.

In 2011 Eric made the leap from FMCG into Media and Telecoms, joining Virgin Media as Indirect Sales Director within their Consumer Division. He then moved into Virgin Media’s Business Division to lead a major sales transformation effort, culminating in his last 2 years as Commercial Director.

Eric made the transition into consulting in 2017, initially working for himself before joining Sellex as Managing Director in 2018.

When he’s not working, Eric can be found spending time with his wife and two children, either relaxing at their home in Surrey, or enjoying skiing, sailing, cycling or swimming.

Euan started his career in regional sales at Walkers Snack Foods, before moving to Coca-Cola Enterprises (CCE). Whilst at CCE he looked after customers ranging from Sodexo in foodservice, through the education, health and leisure sectors, to grocery with Tesco and Sainsbury’s. Following a project to create a revenue management model, Euan then gained consumer marketing experience with the Coca-Cola Company, working across the Coke, diet Coke and Schweppes portfolios.

After 10 years at Coke, Euan entered the world of management consultancy with SCQuARE. This role took him around the world helping clients to think through their issues and opportunities and develop rigorous, actionable strategies.

In 2010 Euan joined us here at Sellex and has since worked on a vast array of projects encompassing pretty much every aspect of the commercial agenda. Euan’s passion lies in helping clients get to the root of their challenges and enabling them to build practical, executable solutions.

Away from Sellex, Euan can be found doing a poor impression of an amateur cyclist and being told what to do by his family!

With over 20 years' FMGC experience, Peter’s initial career was actually in the Army, taking him on operations in Bosnia and Northern Ireland before leaving as a Captain and joining P&G.

His early career focussed on sales roles and later progressed to MS&P (Revenue Management) roles with both Pampers and Pringles at the European level, with strong influence on the customer spend for these brands.

Peter later moved into Coca-Cola Enterprises GB to lead the Shopper Marketing team, and built CCE’s first Customer Collaboration Centre (the CLIC) to use Virtual Store technology, which has since been widely adopted.

In 2010 Peter switched into consultancy and set up his own Shopper Marketing business, working for blue chip businesses such as Diageo, JTI, Coke, SC Johnson and Nestlé with a focus on Category and Shopper consultancy.

In 2014 he joined the team at Sellex and has since used knowledge and expertise to drive growth and capability in over 30 markets and 4 continents.

In his spare time Peter drives his teenage children to matches and parties, and occasionally has time for skiing, tennis and fitness.

John has over 25 years’ experience in FMCG and joined the Sellex team in 2018 as Director of Consulting. He uses his vast knowledge and experience to help clients build sales effectiveness and drive joint value with their customers.

John built his career at Unilever where he worked within a number of senior level sales, account and channel director roles - covering strategy, operations and revenue management both in the UK and globally.

He has a passion for developing teams and individuals, whether it be building capability or developing clear strategies that support growth and revenue management.

When he’s not working, John is a Rugby Coach at Horsham RUFC and tries to lose weight by cycling around the Sussex countryside.

In her early thirties Lucy waved goodbye to engineering to retrain as an Accountant. Her finance career began in a firm of Chartered Accountants, where she was managing a variety of small and medium sized businesses in their outsourcing department. Lucy then took on the challenge of Finance Manager at a fast growing IT security business in Canary Wharf.

In 2008 Lucy left to set up her own accountancy practice providing a range of finance services to local business without in-house finance resources. Very much part of the management teams of her clients Lucy covers VAT returns, management accounts, payroll and the daily running of an accounts office, in a friendly and down to earth way.

Lucy has been supporting the Sellex management team since 2013 playing the critical role of running the day-to-day finances for Sellex. She is the key contact for clients regarding billing, invoices etc.

Lucy leads a very active family life. She loves being outdoors with her family, and relaxing in the evening over a nice meal with a glass of wine.

Gordon was one of the original founding partners of Sellex back in 2002, following a broad and varied career with PepsiCo.

After 15+ years in their UK Walkers business, he became a Sales Director with Simba/PepsiCo in South Africa. He later became the PepsiCo European Sales Director and was based in Switzerland, before branching out to set up Sellex.

Gordon's primary specialty is Revenue Management, with particularly deep experience in Pricing and Trade Terms.

Outside of work Gordon immerses himself in the equestrian world, enjoying training and competing with his horses.

Steve has spent the best part of 20 years working for several big FMCG businesses. He kickstarted his career learning the hard graft of sales at P&G in Convenience Retail and National Accounts. His career has also seen him work for several high-profile companies including Gillette, Philips and Mars Petcare, as well as a brief spell consulting with Roland Berger.

In addition to his Sales experience, Steve has developed commercial breadth with roles that encompassed Marketing, Commercial Strategy and eCommerce. He has led the UK Oral-B and Pampers businesses, and been privileged to lead the UK Sales teams at both Philips and Mars. This cross functional breadth gives Steve a broad perspective on the opportunities and challenges that all teams face in defining, designing and delivering their commercial plans.

Most recently Steve has been driving Sellex’s e-Commerce offering both from a strategy and capability perspective, advising a number of clients on how best to both develop and leverage their offering to win in this fast growing and dynamic channel.

In his spare time, you’ll most likely find Steve out on the bike getting the miles in or taking part in various running, cycling and adventure races.

With over 15 years' consumer goods experience, Nick started his FMCG journey at Mars where he held many commercial and category leadership roles across the organisation. It was here that he led a number of business transformation projects also.

Pursuing an interest in data-led technologies, Nick then joined firstly Decisions Made Easy and then latterly G4 Analytics, where he helped scale up this technology start-up and built it into an award winning, global trade promotion management and analytics business.

Following the businesses acquisition by Nielsen in 2012, Nick continued to expand it into a European-wide Revenue Management and Optimisation practice and spear-headed a number of technology product launches for Nielsen. In the latter part of his time at Nielsen, Nick led the European technology practice aligning Nielsen’s technology and data strategies with those of their key global customers’.

In 2018 Nick founded Data Led Solutions Ltd to support data-led technology businesses in launching new SaaS products and opening new markets.

Nick has a wealth of business leadership experience from working across the retailer, consumer goods and technology industries. He bring his specialist knowledge in the areas of trade planning and revenue management to Sellex as an Associate Consultant.

After almost five years at Mars Confectionery in sales and category roles, Jeremy moved to Walkers Snacks where he established their Category Development department.At this time Walkers was at the forefront of the introduction of the FMI Category Management Process from the USA to UK.

Jeremy continued his career at Britvic Soft Drinks and then GlaxoSmithKline's Nutritionals business. The departments he managed have always balanced generating insight and winning industry awards with commercial success.

In November 2002, Jeremy established his own business and started working as an associate of Sellex. Since then, he has undertaken numerous projects that range from establishing Category Visions to modelling sales force efficiency. He has built bespoke analytical tools that include promotional management & evaluation and establishing new trade terms.

Outside of work, Jeremy has coached GB Fastpitch softball teams at European Championships and has been a Leicester City season ticket holder for the past 16 years. He also enjoys not being a taxi service for his three children, now they are either at University or have established their own careers.

Mark has a wealth of commercial experience, having held a number of senior sales and buying roles in UK and Europe. He has worked within ABF, Shell, Unilever, Philips and as part of an MBO in a large grocery wholesaler - and it all started in the graduate programme at Northern Foods.

He has been an operating board member and has designed and led significant changes to organisation capability, culture, people and strategy in a variety of environments and geographies. During his time at Shell, Mark was responsible for the commercial P&L of the convenience store business in UK, Ireland and Denmark, before later taking on a Global Strategy role covering the Shell Food and Coffee business. In a number of sales leadership roles at ABF, he designed and implemented organisation and strategy changes across a number of market sectors.

In 2015, Mark resigned and began a consulting career, focusing on commercial teams and leadership practice. Mark is a licensed practitioner for Insights Discovery and an experienced commercial trainer and coach for both individuals and teams.

Mark is a also Mentor for Enterpreneurial Spark, and has been an expert witness to the High Court in the field of commercial relationships and agreements.